9 Tips for Creating Top-Notch Content

Good copywriting is an investment. You’re spending money and time making content. You want a return on that in the form of improving brand awareness, improved lead acquisition, and high quality conversions. That’s why it’s important to understand the performance of each published copy: its reach and the engagement, in particular. For example: How many […]

The Art of Titles

The art of choosing article title is a skill in itself. Once, major newspapers and magazines had employees whose sole job was to write titles. It needed to be concise, make sense, grab attention, and convey what the story was about in ten words or less.