Over 40% of a business’ revenue can be captured through organic traffic. Many small businesses are spending up to $5,000 per month on SEO. If you’re not creating content that brings in your target audience and convinces them to stick around, you have a problem. With 55% of businesses planning to increase their marketing budget […]
Good copywriting is an investment. You’re spending money and time making content. You want a return on that in the form of improving brand awareness, improved lead acquisition, and high quality conversions. That’s why it’s important to understand the performance of each published copy: its reach and the engagement, in particular. For example: How many […]
Although I’ve been in this industry awhile, I still have to remind myself of this. It’s frustrating to refresh, and see the total hearts, likes, faves, whatever tick up at an insanely slow rate. Doubly so when I hear about all those seemingly overnight successes. How unfair that they get all these likes, hearts and […]
Writing is a skill that most people have. But professional writing isn’t a skill that everyone have. Forgive me for this overused cliche: It’s a craft; it’s an art. And a dash of science, too. Like any other skill, it takes practice to hone one’s writing. Not everyone has the time nor inclination to work […]
As businesses increasingly go online to reach their customers, it's increasingly important for you to be able to compete with them in a digital space.
With a little time and patience and some marketing, you'll be writing to your own established audience, rather than shouting into the void.
When you work with editors and writers, one of the industry jargon you’ll run into is “editorial calendar.” Boiled down, it’s a schedule. Nothing too fancy about that, right? If you write your own blog, you probably stick to a certain topic, and post on a certain time/day of week. That’s your editorial calendar, simplified. […]
<insert vague hand-waving> Some of my clients who need help with blogging and other social media channels are new to working with contractors or freelancers. I’m often asked how blogging via a ghostwriter will work. Honestly, there’s no right or wrong way.
The art of choosing article title is a skill in itself. Once, major newspapers and magazines had employees whose sole job was to write titles. It needed to be concise, make sense, grab attention, and convey what the story was about in ten words or less.
It’s safe to say that nine out of 10 content, whether it’s website or a blog entry, are accompanied by pictures and graphics. Why is that? For starters, it adds interest. It helps break up the wall of text. It gives your eyes a resting spot when they need a break. And they also do […]