Which is a more interesting form of website content? “We help businesses with their accounting.” “We helped 1,275 businesses generate 20% more profit using a tactic that our founder learned while running another business.” Storytelling is a critical component in any marketing strategy, whether it’s for B2B, B2C, or eCommerce. Here’s why: A B2B is […]
Over 40% of a business’ revenue can be captured through organic traffic. Many small businesses are spending up to $5,000 per month on SEO. If you’re not creating content that brings in your target audience and convinces them to stick around, you have a problem. With 55% of businesses planning to increase their marketing budget […]
Good copywriting is an investment. You’re spending money and time making content. You want a return on that in the form of improving brand awareness, improved lead acquisition, and high quality conversions. That’s why it’s important to understand the performance of each published copy: its reach and the engagement, in particular. For example: How many […]
Although I’ve been in this industry awhile, I still have to remind myself of this. It’s frustrating to refresh, and see the total hearts, likes, faves, whatever tick up at an insanely slow rate. Doubly so when I hear about all those seemingly overnight successes. How unfair that they get all these likes, hearts and […]
Writing is a skill that most people have. But professional writing isn’t a skill that everyone have. Forgive me for this overused cliche: It’s a craft; it’s an art. And a dash of science, too. Like any other skill, it takes practice to hone one’s writing. Not everyone has the time nor inclination to work […]
As businesses increasingly go online to reach their customers, it's increasingly important for you to be able to compete with them in a digital space.
With a little time and patience and some marketing, you'll be writing to your own established audience, rather than shouting into the void.
When you work with editors and writers, one of the industry jargon you’ll run into is “editorial calendar.” Boiled down, it’s a schedule. Nothing too fancy about that, right? If you write your own blog, you probably stick to a certain topic, and post on a certain time/day of week. That’s your editorial calendar, simplified. […]