We need to talk about something very important and serious. We need to talk about getting your business on social media platforms. It’s almost a requirement for any business to have some kind of social media presence. I hedge this statement with “almost” because there are certainly a few odd businesses out there that are […]
Website accessibility is fast becoming a priority for businesses in 2019 and 2020. On a certain level, it’s trendy. Because this is getting attention, companies are becoming more aware of the value in being inclusive. There is a renewed drive to be more accessible, to make products that are accessible, and to hire disabled. Integrating […]
Getting the top ranking on Google is every company’s marketing goal. Reaching not only the first page, but also, the top three results in Google search engine is like hitting the jackpot. When you’re in the top three, you get all the perks. More organic traffic. More SERP clicks. More qualified leads. All this and […]
A few myths about what copywriters do get passed around by well-meaning business owners and other people. When you are ready to hire your first copywriter, it’ll be helpful to understand what they can or can’t do for you. A quick aside: in the digital marketing industry, there are several different types of writers. Content […]
Over 40% of a business’ revenue can be captured through organic traffic. Many small businesses are spending up to $5,000 per month on SEO. If you’re not creating content that brings in your target audience and convinces them to stick around, you have a problem. With 55% of businesses planning to increase their marketing budget […]
Writing is a skill that most people have. But professional writing isn’t a skill that everyone have. Forgive me for this overused cliche: It’s a craft; it’s an art. And a dash of science, too. Like any other skill, it takes practice to hone one’s writing. Not everyone has the time nor inclination to work […]
As businesses increasingly go online to reach their customers, it's increasingly important for you to be able to compete with them in a digital space.
When you work with editors and writers, one of the industry jargon you’ll run into is “editorial calendar.” Boiled down, it’s a schedule. Nothing too fancy about that, right? If you write your own blog, you probably stick to a certain topic, and post on a certain time/day of week. That’s your editorial calendar, simplified. […]